CTR formula
CTR = Clicks / Impressions × 100 Free PPC calculator
CTR Calculator
Calculate click-through rate from clicks and impressions. Use CTR to understand how often impressions turn into clicks.
Result
CTR result
- CTR
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Example
If you got 500 clicks from 25,000 impressions, CTR is 2%.
FAQ
CTR Calculator FAQ
What is CTR?
CTR means click-through rate. It shows the percentage of impressions that resulted in clicks.
How do you calculate CTR?
To calculate CTR, divide clicks by impressions and multiply by 100.
What is a good CTR?
A good CTR depends on the channel, campaign type, audience, ad format, and search intent.
Why is CTR important?
CTR helps you understand whether people are responding to your ad after seeing it.
What is the difference between CTR and conversion rate?
CTR measures clicks divided by impressions. Conversion rate measures conversions divided by clicks or sessions.
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